2025 Is ramping up to be an exciting year for Ferrari.
The Maranello team is coming off of a great 2024, having marked an increase in deliveries of 0.7% compared to 2023. This alone may not seem like much, but the revenue and profit stats paint the picture better. The former ticked up by 12% - close to 6.7bn while the latter registered a 21% increase in profit making their bottom line green by 1.5bn.
Benedetto Vigna, the CEO, noted that the company considers the increases in revenue and profit to be the result of a strong and varied product lineup, as well as a growing demand for product personalization. It was also said that the super-exclusive models like the 499P Modificata and the Daytona SP3 helped to augment the already good product mix.
2024 was marked by the launch of the brands flagship hypercar F80 . Also it marked the phase-out of production of the SF90 Stradale, 812, Roma, and Portofino M.
The phaseouts were done with the goal of allowing the ramping up of production for the current models, namely the Purosangue, 296 GTS, SF90 XX, 12Cilindri, and the Roma Spider. It is worth noting that just over 50% of Ferraris total deliveries in 2024 were the hybrid 296 and the SF90 models.
Looking ahead to 2025, the flaghip F80 should begin deliveries in Q4 2025. Furthermore, it is also expected that Ferrari will present the follow-up models to the Roma and the SF90 Stradale, however it is unclear as to when this could happen.
Relatedly, Vigna mentioned that the firm will roll out six new cars in 2025, but also that Ferrari will reveal more of our future on the 9th of October, at our Capital Markets Day. He added that Ferraris first electric car has already accumulated several thousand kilometers of public-road testing, and has promised that it will ensure the future owners can have a lot of fun with the car.
The test mule was spotted numerous times by now, and it is difficult not to think that this car will be the symbol of the aforementioned Future of the brand.
The spy shots taken over the last months show that the electric mule is using a Maserati Levante chassis. This does not mean however that the car will end up looking like a Levante, since the Purosangue, who had the same bodywork during testing, ended up looking dramatically different, and much better than the chassis donor.
Vigna adds that he expects the new electric Ferrari to appeal both to existing customers, and newcomers to the brand, stating that There is not much of a pattern to the buyer profile. People buy a Ferrari because they want to have a lot of fun with it, and it gives them that. They dont buy a Ferrari based off of one element, it is always a combination of things. When we do roll out the electric cars, we will produce them in the right way, true to the brand.
It is rumoured that the MSRP for the new EV will start from roughly 500 000, and that another electric model is already in the development stage. Vigna mentioned that he is surprised by those rumours, and would not confirm or deny any details at the moment. He claimed that Ferrari defines the price of a car one month before launch.
Furthermore, Vigna noted that Ferrari will continue to offer electric, hybrid, but also internal combustion models in the future, however that that the planned production split in the future will be based solely on customer demand, instead of sales or production targets, adding that Forecasting by sales is an arrogant act, it would show a lack of respect to the client. Continuing How can we understand what the client wants? We are not talking about computers selecting the perfect car. We are talking about human beings with emotions.
Regarding the electric future of Ferrari all the future EVs and their components, excluding the battery cells, will be built in-house a their new E-building in Maranello. We believe that this move ensures not only the smooth production of electric models, but will not impact the old factory building the ICE models, which could be taken as a serious sign that Ferrari is still committed to not abandoning ICE completely.
Not only that, but having the possibility of building most, if not all components in-house allows Ferrari to separate themselves from their competitors, who are forced to buy off-the-shelf components which can be found in other cars.
Our guess is that the new EV will be an electric version of the Purosangue, developing an already existing platform and placing it at both ends of the powertrain spectrum. One with a V12, one full-electric.
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